I am an expert on airline travel.
Yet I am not an industry executive, a pilot, a flight attendant, a baggage handler, a ticket taker.
I don’t work in the travel business, don’t report on it on a regular basis, don’t own stock in anything with wings.
I’m just a guy like many of us who gets shoe-horned into sardine class, suffers lousy service delivered by surly employees while dining on meals that appear to have come from the San Quentin Cookbook.
I’m a guy who has better things to do with a few thousand bucks than spend it on first class airfare. But I’m a guy who believes that flying cheap shouldn’t compare to confinement in a Third World jail cell.
I’m a guy who pays extra for checked bags, then hopes they don’t arrive in New Zealand while I’m staring at an empty carousel in New York.
I’m a guy on the receiving end of the shameful U.S. airline industry which is reaping hefty profits but spending none of it on its customers.
And that makes me a de facto expert.
Two stories this past week reminded me of the sorry state of air travel in this country.
One Washington Post story noted that while the top American airlines are making more money than ever, don’t expect it to translate it into lower prices for passengers. Indeed, airline industry trends point toward sustained and even higher prices for consumers amid the reversal of the industry’s fortunes, the Post story said.
Why? Because the flying public is willing to pay increasingly higher prices to get to where they want to go. After all, we are a captive audience. Until they invent a machine that can beam us to our destination, the alternative is a Greyhound bus.
So the law of the marketplace prevails. We’re buying what they’re selling whether we like it or not.
On top of that, the House of Representatives last week rejected consumers’ complaints and easily passed legislation letting airline advertising emphasize the base price of tickets, before taxes and fees are added.
Just to understand: we will be paying more but won’t know exactly how much until the final bill arrives.
The other story involves something called the World Airline Awards, which were presented recently. Thinking this might be something concocted over a few beers at a local tavern, I checked out the methodology.
According to the Airlines Awards website, the survey operated online between August 2013 and May 2014, during which time 18.85 million customer surveys were completed, across a range of survey topics. More than 105 different nationalities participated in the customer satisfaction survey, which covered over 245 airlines, from largest international airlines to smaller domestic carriers.
So bona fides are established.
And the winners are:
Airline of the Year is Cathay Pacific. Runners up included Qatar, Singapore, Emirates, Turkish, ANA All Nippon, Garuda Indonesia, Asiana, Ethiad and Lufthansa airlines.
Best Economy Class cabins: Asiana followed by Garuda Indonesia, Turkish, Qatar, Cathay Pacific, Singapore, EVA Air, Oman Air, Emirate and Thai airlines.
Best Economy Class seats: Saudi Arabian, followed by Korean Air, Garuda Indonesia, Oman Air, Japan, Singapore, Turkish, Cathay Pacific, Asiana and ANA All Nippon airlines.
Best Premium Class Economy catering: Qantas, Air New Zealand, Turkish, Virgin Australia, Virgin Atlantic, Air France, Cathay Pacific, British, ANA All Nippon and Japan Airlines.
Are we noticing a trend here? When it comes to competing on the world stage, U.S.-based airlines seemed to be left at the gate.
Narrowing it down geographically, the best low-cost airline in the U.S. is Virgin America, which, of course, is the brainchild of Britain’s Sir Richard Branson. The best airline award in North America went to Air Canada. The best regional airline in North America is Porter, based in Canada.
Even Aeroflot in Russia, once considered the most dangerous airline on Earth, received an award for Most Improved. Meanwhile, the U.S. was even shut out of the Cabin Cleanliness awards.
For the record, in ranking airlines from 1 to 100, American Airlines landed at No. 89, Hawaiian at 88, American Eagle 79, Southwest 71, JetBlue 59, United 53 and Delta 49.
If this was the Olympics, Congress would conduct an investigation.
What can we expect in the future? Are we going to get nickeled-and-dimed so much that we’ll be reduced to hopping that eastbound freight?
Even if we don’t get priced out of the air, the news isn’t all good.
According to Businessweek, the big squeeze is on in the back of the plane. Carriers are changing the shape of lavatories, streamlining galley areas where they store drink carts, and adding “slimline” seats with thinner padding to shave centimeters off the distance between rows.
Boeing announced this month that it will build a new version of the narrow-body 737 Max 8 aircraft with as many as 200 seats. That’s 11 more than the Max 8 that was already under development.
Airbus Group is adding 9 seats to the coach cabin in a competing jet, the A320neo, increasing the total to 189.
That’s the same Airbus Group that is seeking a patent on a new kind of seat that resembles a bicycle seat with a tiny backrest but without a tray table or head rest and offering miniscule amounts of leg room.
We can wait for the largesse of airline CEOs to decide that customer comfort and good service are of paramount importance. But that will be a long wait.
The best we can do right now is to learn to love rubbing elbows, not to mention shoulders and hips, with our fellow travelers.
Robert Rector is a veteran of 50 years in print journalism. He has worked at the San Francisco Examiner, Los Angeles Herald Examiner, Valley News, Los Angeles Times and Pasadena Star-News. He can be reached at Nulede@Aol.Com.
Robert Rector is a veteran of 50 years in print journalism. He has worked at the San Francisco Examiner, Los Angeles Herald Examiner, Valley News, Los Angeles Times and Pasadena Star-News. He can be reached at Nulede@Aol.Com.
No comments:
Post a Comment